Ways To Improve E commerce Site For Better Traffics
Setting up an eCommerce site is extremely important for today’s businesses, but creating it is really just the beginning. Working to ensure a steady of stream of traffic and sales is a long-term project. Luckily, improving an eCommerce site doesn’t have to break the bank. There are plenty of totally free things you can do to increase your traffic, boost your sales and build lasting relationships with customers.
You want it to be easy for your site’s users to quickly find what they need. If they can’t easily do that, they won’t enjoy their experience as much and are likely to spend less time on your site. In order to help people find what they’re looking for, include a site-wide search feature.
Your search bar should be in an obvious spot — often at the top right corner of a web page. That way, people who come to your site ready to make a purchase can do so with minimal effort. Reducing friction on the way to a sale is crucial for increasing your sales number, and it also makes things much easier and more enjoyable for your customers.
Make It Scannable
That being said, you always want your website to be user-friendly for people who aren’t ready to make a purchase and are just checking out your site. If someone comes to your site and doesn’t really know who you are, they’re not likely to be willing to invest a lot of time in figuring it out.
You need to make your copy scannable. That means including lots of headings, blank spaces and images that break up blocks of text. This allows visitors to quickly figure out what you’re all about and makes for a more pleasant user experience.
Allow Product Reviews
Product reviews not only provide customers with useful information and encourage engagement, but they can also improve search engine optimisation or SEO. Search engines value longer content and frequently updated content. Reviews give you both of those features with zero effort on your part.
Product reviews can also increase sales. In fact, conversions increase by 83 percent on pages with 20 or more reviews. Positive reviews will also boost your credibility with customers because they’ll see you have a good track record.
Just some small tweaks to your site’s copy can have a big impact on conversion rates. The inspiring urgency with your copy is one reliable way to do that.
Make sure people know that if they want their order by an upcoming holiday, they should place it before midnight. Warn customers that a special deal will be ending soon. This tactic is common in sales because it’s effective.
If people think they have time, they’ll wait to make a purchase decision. If they don’t, they’ll want to hurry and buy before it’s too late.
Do Some Upselling
While cross-selling can be a useful strategy, upselling has been shown to be more effective online. According to Econsultancy, it can be as much as 20 times more effective.
Cross-selling refers to selling another product to an existing customer. Examples of these include “would you like fries with that?” and “customers who bought blank also bought blank.”
Upselling refers to offering a slightly better or upgraded version of the product the customer was about to buy to them before they reach the checkout. Sometimes, customers might not have realised that a more recently updated version or extra feature was available. Since these upgrades don’t usually make a huge price difference, they may be willing to spring for it.
Including useful and varied filtering options on your site can be extremely useful for customers who don’t have their heart set on a specific product find what they want. It may also boost your revenue.
Having plenty of filter options and allowing customers to select more than one of them can help them find what they’re looking for. It should also be easy for customers to add and remove filters as well as see the ones they’ve chosen. You can allow for this by showing them in a breadcrumb trail.
Use Product Keywords
People looking to buy a certain product will probably start looking by heading to a search engine. That means all your product pages should include keywords related to the product being sold on the page.
Include the product name in the page’s title, URL, meta description, headers and in the product description. Make your product description unique and reasonably long to boost your SEO even further. Just be sure you only use it where it fits naturally, so you don’t get penalised for keyword stuffing.
You only create an eCommerce site once, but you can keep improving it over its entire lifetime. There are lots of things you can do to improve your site, some of which will cost you nothing but still bring you incredible results.
Source by : Lexie Lu